Stay Positive, Stay Principled
Of course she who is enjoying her vacation (or dreaming about it) thinks life is good. Exploring places and cultures is valuable but there are principles to live by, even on vacation.
If you've seen another company promote itself as positive and optimistic without a sense of principles and purpose, you may have been hypnotized into the vacation state-of-mind that they're selling. We're here to remind you of your power to make things better. And yes, you can still go on vacation.